Where brands and the planet benefit
Today, having an environmentally and socially conscientious approach to your business is an integral part of being successful.
However, it is hard to know what will really make a difference — to the planet and your customers. what feels true to your brand? consistent with your values? will make a difference? will provide a return on the investment? will leverage your assets? solve multiple challenges? will win over the hearts and heads of customers?
We can help.
Baleen® filters out the noise, the greenwashing and the complexity of developing an approach to doing well by doing good.
We design and build innovative, creative and engaging circularity initiatives that improve the health of our planet and generate value for the organizations behind them.
Let’s do this.
committed, creative, and experienced help
OUR SERVICES
CIRCULAR BUSINESS MODELS & SYSTEMS CREATION
Hearing buzzwords like the circular economy, resale and recommerce? We have over a decade of experience in developing custom programs that reduce the environmental impact of products by extending their useful lifetimes via resale, repairing, remaking and recycling. We will partner with you to evaluate your organization’s capacity to implement circularity into your business and help you engage with leading external partners as needed.
CIRULARITY COMMUNICATIONS & MARKETING
Do you have a complex sustainability story or product that is difficult to concisely explain? We can help you shine by creating focused, accurate and easy-to-understand writing for science-y topics to support a variety of marketing tactics such as social media posts, emails, blog posts, op-eds, websites and the like. We work with both brands and public relations firms.
RESEARCH & ANALYSIS
Need some background info, landscape research, or detailed analysis? We’ll dive deep for you by researching, analyzing and synthesizing information into content that informs and educates internal and and external audiences.
Our Work & CLIENTS
our clients
We love to work with brands that are passionate about what they do — big or small, new or old, experienced or green. We want to help you look at your systems and assets from a different angle and consider what your approach to circularity and change-making can be.
“Nellie unleashed the beast that is circularity upon the world, and she did it in the face of the kind of obstacles and opposition that only a sunny disposition and true grit can overcome.”
“Nellie is the rare blend of understanding the science and the underlaying human element of communication and change”
“Nellie provides excellent value to our company by effectively bringing both sustainability and circularity knowledge into Ergobaby in a business-minded way. She focuses on doing what is right for the planet while balancing corporate profitability. In addition, her ability to act as an independent outside expert while seamlessly integrating into company culture allows her to effectively progress our goals both internally and externally. We are proud to partner with Nellie in our sustainability journey. ”
“Working with Nellie has been a joy and a privilege. The hours we spent visioning for our business were inspiring, powerful and very enjoyable. She’s an excellent interpreter of core purpose and a skilled listener to the heart of our mission. A true midwife in the birth of our business.”
Work With BALEEN
Contact
nellie@workwithbaleen.com // +1 (805) 798-5959
about us
Our Mission
To design and build circularity initiatives that improve the health of the planet and benefit the organizations behind them.
OUR OUTLOOK
We believe the following:
Climate change is real, affects all of us and must be addressed irrespective of politics.
Findings of scientific research and the voices of customers are our guides when making decisions about how to affect the future of our planet.
Fun is important when working on hard problems because our planet cannot afford us to burnout. We strive to create engagement opportunities for your customers that are more fun than the other guy’s.
Truly successful environmental programs deliver commercially valuable results for the implementing organization so that they are maintained in perpetuity.
One of the most powerful ways to do well by doing good is to separate economic growth from natural resource extraction and pollution to reap profits from existing products and new services.
OUR TEAM
I built this company because I want to use circularity to help all of us change our relationship with stuff. I believe that brands can lead this change.
BALEEN is here to help brands to do more with less by creating innovative ways to become stewards of the natural resources that they rely on to exist; and importantly, to use their powerful voices to influence human behavior and shape the way we treat our planet.
Nellie holds over 15 years’ sustainability experience and is widely recognized as a leading figure within the circular economy movement. She spent nearly a decade at Patagonia as the architect of the brand’s precedent-setting and award-winning circularity program, Worn Wear.
Nellie has developed and and implemented circular business models for brands and organizations ranging in size from $50M to $100B+ across industries from apparel and footwear to home appliances, life sciences, baby gear, furniture, and retail.
A former lecturer in Industrial Ecology at UC Santa Barbara, she holds a BA in Environmental Systems from UC San Diego and a MS in Biological Oceanography from Scripps Institution of Oceanography.
Nellie Cohen, Founder
